Interview with CRAKSHOT energy shot
Read my review of Crakshot
1. Who are you and what is the name of your company?
Our company is named, Classic Rock Art Kulture (C.R.A.K.TM) and our product is C.R.A.K.Shot Energy, a 2 oz energy shot.
2. How many people work for your company
We have a small to medium size team.
3. How long has your company been in business
Classic Rock Art Kulture (C.R.A.K.TM); has been a team since 2005; and C.R.A.K.Shot energy-shot was formulated and conceived in 2007, and first produced in 2008.
4. Who came up with the idea for the original C.R.A.K.Shot? What’s the story behind it?
It was a team effort. Classic Rock Art Kulture stands for the spirit that is American Rock n’ Roll. The brand name C.R.A.K. was chosen to do what Rock n’ Roll has always done: promoted rebellion against blind assumption. Since the progression of Rock music is a vertical, C.R.A.K.Shot commissions both renowned pop-artists, famous for their album covers, and it supports independent and locally known bands.
5. How and why was the flavor chosen?
The lemonade flavor was chosen because it is easily mixable with any other types of liquids, including: water, sport drinks, sodas, and any type of alcohol. The lemonade flavor is sweet and refreshing.
6. Why a shot and not a drink?
The idea of energy shots is a fresh and new concept in the beverage industry. We believe that a shot, as opposed to an energy drink, allows the drinker more versatility. A shot is only 2oz, yet it supplies enough power- without the crash, excess sugar and water. Our shot is as powerful as 1.5 cans of the leading energy drink.
7. Tell me who designed the bottle and why the design was chosen?
Our current rock-art image of a skull emerging from an ace was commissioned by a renowned rock-and-roll album cover artist, Ruby Mazur. The rest of the packaging, like the idea to use a clean white bottle, was a team effort.
8. How did you deicide which ingredients to put in C.R.A.K.Shot
We worked with many different flavors and combinations. The 2.oz sugar-free energy shot consists of a carefully blended mixture of B-vitamins, taurine, guarana and caffeine- roughly two cups of coffee’s worth. We chose these ingredients because we believe they are the simplest, yet most effective.
9. Do you plan on releasing other flavors or maybe even a full size energy drink
Yes, in the near future we are releasing a fruit punch variety.
10. Who is your target market
We treat all C.R.A.K.Shot consumers equally. College students and young adults, sport players and high endurance, gym-goers, exhausted adult workers, truck drivers and heavy machinery workers, hobbyists, travelers, and vacationers. Students are always compounded by hectic schedules. Their lack of time and energy prohibits them from fulfilling their responsibilities to the best of their abilities. C.R.A.K.Shot’s low price allows every discretionary or non-discretionary spending group a means to better focus on their tasks. For gym-goers and extreme sport players, C.R.A.K.Shot’s B+ vitamin and amino acid complex allows them to achieve mental focus in a small, efficient amount. Tired workers- especially those suffering from their “mid-day slump”- lack energy and attentiveness to finish their day. C.R.A.K.Shot is a safe, “no crash,” alternative to caffeine and sugar loaded stimulant drinks.
C.R.A.K.Shot is also widely enjoyed in nightlife. It’s the ONLY energy drink mixable with any of the leading alcohols- vodka, whisky, gin and rum. The taste is subtle and not overly sweet; the integrity of the alcohol is not lost upon mixing. A stronger drink can be made and the effects of the alcohol are “chased” one and a half times better than the leading brand. C.R.A.K.Shot also gives the bartender leeway. He/she does not need to make a drink around C.R.A.K.Shot, but rather, C.R.A.K.Shot is incorporated into the bartender’s own original mixology. Please visit our website for mixology recipes.
11. Who is your main competition?
C.R.A.K.Shot’s unique packaging and formula differentiates it from other drinks in the beverage industry. C.R.A.K.Shot promotes a rock-and-roll culture and lifestyle; it is not just a great beverage.
12. What are your feelings on the current controversy concerning mixing energy drink and alcohol
We encourage responsible drinking and decision making. Excessive alcohol consumption is dangerous- regardless of what it is mixed with.
13. Where is C.R.A.K.Shot currently distributed/sold? Do you plan on extending distribution to new areas
C.R.A.K.Shot is sold through our website (www.crakshot.com) and other internet sites. It is most heavily distributed in our home base of the New York area. We’re always working to expand distribution.
14. So C.R.A.K.Shot endorses bands. Tell us about some of the band that C.R.A.K.Shot is endorsing. Do you endorse other events or people.
We are proud to sponsor both local and nationally received bands. Sponsorships are great because it really helps us keep in touch with our target market, allowing us to be integrative and accessible.
Currently we endorse ‘Before Their Eyes,’ ‘Handshakes and Highfives,’ ‘Four Letter Lie’, as well as countless others. These bands have wide followings and are seen on nationally traveling tours. In addition, we endorse UFC fighter Josh ‘The Punk’ Thomson. Check myspace.com/crakshot to see his recent 1:14 sec win!
15. Tell all energy drink junkies out there why they should use and support C.R.A.K.Shot. Give us your best sales pitch
Simply put, C.R.A.K.Shot is a lot cooler than anything else on the market. We offer a superior beverage that produces 6+ hours of energy and mental awareness. Unlike most energy shots and drinks, C.R.A.K.Shot has NO CRASH, and no side effects, such as: headaches or nausea. As far as ingredients, C.R.A.K.Shot has no sugar, only 1 carb and only 5 calories. C.R.A.K.Shot is full of B-vitamins and amino acids, producing an effective, yet safe, power blend. C.R.A.K.Shot is light weight, easily storable; and has a unique presentation and incomparable image.
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