Interview with Give Energy 08/25/09
Question 1. Who are you and what is the name of your company.
Ben Lewis, founder of GIVE / PurBlu Beverages
Question 2. How many people work for your company?4
Question 3. How long has your company been in business?2 years
Question 4. Who came up with the idea for Give energy drinks? What’s the story behind it?
We wanted to expand upon the charitable efforts of GIVE Water and let our customers support sustainable energy projects through a simple, everyday purchase.
Question 5. You have some unique flavors. How were the flavors chosen for the drinks?
We wanted to create unique, refreshing flavors unlike any other product on the market.
Question 6. How did you decide which ingredients to put in Give drinks? What are some of the ingredients you feel strongly about?
As an all-natural product, we wanted to utilize some of the most cutting-edge functional herbs to help boost energy and sustain mental focus.
Question 7. Do you plan on releasing other flavors or maybe a shot?
We’re working on a low-calorie flavor sweetened with stevia.
Question 8. I really like the design on you cans. Who designed the graphics? Who came up with the idea?
We worked with a local Pittsburgh artist to create the graphics. We wanted the can to look like a work of art instead of a typical product design – and we wanted the art to convey the sustainable energy message.
Question 9. Some companies target extreme athletes, Students, Party crowd, etc... Who is your target market?
Consumers seeking a healthy, all-natural beverage and who care about giving back.
Question 10. Who is your products main competition? Energy drinks, Energy shots, energy pills. The big boys like RB or Monster, other charitable energy drinks?
All natural beverages
Question 11. Seeing as how the energy drink market is growing and so many new drinks seemed to be released every month what do you see happening to the market? Will it continue to grow or do you see it slowing down?
The market seems to be extremely oversaturated, but I think the market it will continue to grow and only unique products will succeed.
Question 12. What are your feelings on the current controversy concerning mixing energy drinks and alcohol?
Not sure
Question 13. Give obviously cares about the environment. Tell us some of the other things Give does to be a “Green” company.
Virtual meetings whenever possible… we make biodegradable bottled water… and avoid shipping our product long distances
Question 14. Where is Give currently distributed/sold? Do you plan on extending distribution to new areas?
Currently distributed in US and Canada… view our retailers at www.drinkgive.com. Our distribution is growing daily. Ask your local store to sell GIVE if they don’t already!
Question 15. Tell all Energy drink junkies out there why they should use and support Give Energy. Give us your best sales pitch.
We have 3 great tasting, refreshing flavors. All-natural healthy herbal blend including gingko biloba, yerba mate, gotu kola, and rhodiola rosea for the ultimate “brain and body energy.” And, of course, with each can you buy you’re donating 10 cents to grassroots sustainable energy initiatives (such as solar cells and wind turbines). Drink GIVE. Do Good.