Interview for Zantrex-3 Insta-Shot 5/14/08
First off, thanks for taking the time to answer my questions.
Question 1: Describe your position with Zoller Laboratories, and indicate your involvement with the development of Zantrex-3 Ultra Potent Insta-Shot.
I’m director of marketing for Zoller Labs, and was intimately involved in the conception of Zantrex-3 Insta-Shot.
Question 2: How many people work for Zoller Laboratories?
300 or so, through Bydex Management (a management company).
Question 3: How long has your company been in the energy products market?
Since 1993.
Question 4: How did you come up with the idea for the Zantrex-3 Ultra Potent Insta-Shot?
Zantrex-3 has owned the 18-25 energy market since 2003. An energy shot was a natural progression.
Question 5: Why an energy shot and not an energy drink?
Because we developed the first really good-tasting energy shot. We will eventually enter the energy drink market.
Question 6: How does the new Insta-Shot compare ingredients wise to Zantrex-3 weight loss capsules? Are the ingredients different?
Yes, they are different. Some of the energy components are similar, but overall the products are different.
Question 7: Do you plan on releasing other flavors or other types of drinks/shots?
We have 2 flavors out right now, and may release others if we can get them to taste good.
Question 8: It is well known that Zantrex-3 capsules give you loads of energy. Why did you decide to come out with an energy shot as well? Are you trying to tap into a new market?
See question 4 above
Question 10: What is your product’s main competition? Energy drinks, energy
shots, energy pills.. coffee?
We don’t feel we have any significant competition. There is nothing else like Zantrex-3, and it comes with its own built-in following.
Question 11: Some companies target extreme sports, party goers, office worker, or truck drivers. What is the target market for Zantrex-3 Insta-Shot?
All of the above… it’s just a natural extension for people who take Zantrex-3.
Question 12: Do you think a strong Web presence is important to an energy product company?
Moderately important… the web is important for everything these days.
Question 14: Energy shots seem to be coming out at a rapid pace. Why do you think this segment of the market is growing so quickly?
The segment is growing quickly because people really like energy shots… they are becoming more and more popular each and every day. The problem is that people like the energy but not necessarily the taste. That’s why we concentrated not only on extreme, sustained energy but also on the best taste on the market.
Question 15: Do you think there is room in the market for so many shots?
There is room for good-tasting, effective energy shots. And there aren’t many of those.
Question 16: Tell all the energy drink junkies out there why they should use
and support Zantrex-3 Insta-Shot. Give us your best sales pitch. Also, feel free to tell us anything else you would like to get out there.
As soon as people try it, they’ll buy it again. Zantrex-3 Insta-Shot is so much better than anything else out there it practically sells itself.
Read my review of Zantrex-3 Insta Shot