Let’s go Space Truckin!
Antimatter Energy Drink
Ok so when I first heard of this drink I was excited because it sounded so unique. An energy drink with components that had been flown in space is definitely one of a kind. The question was is this a gimmick or is this a good unique drink
Packaging: Antimatter energy comes in the classic 8.4 oz slim can. It has the name Antimatter vertical in red and a photo of an Matter- antimatter annihilation event( I learned that in my interview!) There is also text that tell you when the ingredients were flown in space by giving you the launch date information. At the bottom it says”with spaceflight enriched Vitamin Complex” and at the top is a warning to open with caution contents have been flown in space! There is a host of information on this can to read and look at(including full nutrition info). It is not flashy and cool but that is not it’s market so I give it a grade of B. It should stand out among other drinks in the cooler.
Slogans: Lot of stuff on the can but no real slogan. On their site they say “Antimatter is the world’s first space energy drink” So that is a kind of slogan. I’ll give them a grade of C- for slogan. They need to come up with a cool slogan to put on the can
Taste ect: I open the can and I’m greeted with the usual energy drink aroma. I pour some in a glass and it is a very clear medium carbonated drink. I take a sip and I am at first reminded of the typical RB clone flavor but then a hint of apple comes through. It is less candy like than a lot of drinks and at the finish is a flavor I could not pin down. Then it hit me, a subdued cinnamon flavor. Very subtle but it finishes very well and made it quite good. I quickly finished this drink and wished it came in a 16oz can. I give it a solid B+ for taste.
Kick/Ingredients: Looks unique, taste really good, but does it have a good kick? It’s got a host of ingredients. Caffeine 80mg, Taurine 75mg, Glucuronolactone, L-Arginine, Panax Ginseng Extract, Ginko Biloba Extract, Guarana Extract, Cinnamon Extract, Grape Seed Extract, Gotu Kola Extract, Milk Thistle Extract. A bunch of vitamins, HFC and carbonated water. All this gave me a medium boost that was smooth and jitter free. I kept alert and had good focus for several hours easily with no crash. This gets a B- for kick/ingredients. Better kick than a lot of drinks this size and a lot of good ingredients.
Web presence: Ok I have to say as far as websites go they have a good one at antimatterdrink.com. There is a ton of information about the drink including ingredients and their benefits, Videos of the space launches, info on their parent company, and info on how they work helping students with space studies. You can spend a bit of time looking around here and enjoy it. You can also order their drink of course. I give them a grade of B for web presence. Cool site and if you search the net you will find plenty of hits as well.
If you’re looking for a cool energy drink that is above the average Redbull then you really should give Antimatter a try. It taste great and its smooth boost is great for use at work or school where you don’t want jittery energy. This is no gimmick! It taste great and I hope it starts being available in my area soon. Make sure you read my companion interview with the president of Microgravity Enterprises, Inc the makers of Antimatter energy.
Back to the front Page