Snickers Charged candy barYou’ll get a charge out of this!
Snickers Charged candy bar
Will the madness ever stop? I hope not! Every time you turn around you see some new product in the Energy category. I’m sauntering through Wally world the other night and BAM! There it is. Snickers Charged candy bar. Wow I had no idea this existed but I’ll take a popular candy bar packed with Taurine, Caffeine, and B vitamins any day.
Packaging: I guess what caught my eye was the shiny chrome packaging. It is shaped the same as a regular Snickers bar. It says Snickers limited edition right above a bold red stripe that contains the Charged in a bold whit text. There is also the graphic of a Rhinoceros bursting out of the wrapper. Below all this is “with Caffeine, taurine, B-Vitamins. The website is listed on the label,. The amounts of energy ingredients is also shown which is a big plus. I’m giving them a grade of B for this nice wrapper. I like the fact that it stands out, The rhino screams raging energy to me, and the fact that energy amounts are included on the package place this above average
Slogans: Not a lot of room on the wrapper for a slogan but there is one on the snickers website. On the website it says “Get charged, Stay energized” They get a D for slogans since nothing is on the wrapper. The web slogan keeps them from an F. I feel there was good potential for a short cool slogan on the wrapper.
Taste ect: I like snickers for sure. Snickers marathon bars are not too good but better than a lot of similar nutrition bars. How is the charged going to compare? I open it up and it looks like regular Snickers but slightly smaller. I break it open and it appears there is less peanuts and caramel. That is not a good sign. I take a few bites and it is dense and somewhat gritty. It taste like something in-between the marathon and the regular snickers. Not real sweet but I can taste no vitamins or energy ingredients. I can’t say it was delicious. I’m going to give them a C- for taste. Not as good as a regular candy bar but better than a lot of nutrition type bars.
Kick/Ingredients: You got you usual Snickers ingredients like Peanuts, Caramel, and Chocolate. It also has 60mg of caffeine and 250mg of Taurine to go along with a small amount of B-vitamins. It comes in at 250 calories, 13 grams of fat, 4 grams of protein, and 25 grams of sugar. I actually got a decent little boost on par with say a cup of coffee. I had no real crash and it lasted about 2 hours I’d say. It gets a D for kick. I’d like to see at least 100mg of Caffeine and more B-vitamins(10%/DV?).
Web presence: Of course Snickers has a website for Charged. Not a whole lot of info but it has the basic nutrition information. I give it a D for web presence. The whole snickers site is good but the Charged portion is lacking.
Recap:
Love the idea of this energy candy bar. They almost got it right but fell short in the kick and taste department. Couldn’t they just add some Caffeine and Taurine to a regular snickers? Still one of these charged bars with a cup of coffee would make a nice afternoon snack. On second thought just skip the Charged and drink a large coffee with a regular Snickers. That is what I would do anyway!