Now it cuts like a knife
But it feels so right
Exit
Wow this is one that really has a niche market. Exit is an energy drink aimed at ultra-Orthodox Jews. You know the ones with the long beards and such. I have tried some Christian marked energy drinks but this is the only other religious aimed energy drinks I have seen. (Wait I think I have some kabbalah energy drink in my stash somewhere). Anyway I waiting to see some Hindu, Buddhist, or Muslim energy drinks. So let’s check this one out
Packaging: Comes in the usual 250ml slim aluminum can. The can has a nice lime green Exit logo on 2 sides which is a nice plus. The overall look is clean and modern and not overly cluttered. I don’t get the name at all but still it is an ok can. Grade C+
Slogan: I did a little online research and found this “Exit is a joy for your soul”. I suppose it is a good slogan for a religious drink. It is certainly unique and drink specific. Grade A-
Taste: Ok so I open the can and get the very familiar Red Bull clone scent. The drink is a yellowish brown color and has a very high level of carbonation. The taste is pure RB clone with hints of white grape, apple, and cotton candy. This one is a little dry at the finish and the strong level of carbonation gives it a little burn and avoids any gumminess. You won’t be chugging this one since it is so carbonated. I kind of enjoyed the carbonation myself but then I like drinking club soda so you can see I like carbonated drinks. It is a pretty nice RB clone and one of the better ones I have had. Grade B
Kick/ingredients. Ok so I drank it one morning at work and it got me a pretty decent buzz. The buzz is what you would expect from your average 8.4 oz energy drink. I’d say I was alert and energized for a good 3 hours with no crash. It woke me up good and got me motivated to get my work done. The ingredients are what make this drink special though. The drink has the highest certificate of kosher purity. All the ingredients are kosher and it is even not tested on Non kosher animals. Key ingredients are 75 mg caffeine, 1000 mg Taurine, and some B vitamin. Not sure of the calories or sugar amounts since the can is not a USA can and I can’t decipher them. Overall it is a little on the weak side of average. Grade C-
Web presence: The site at exit-energy.com is ok. It is easy to navigate but provide too little information on the drink and ingredients. It has event photos and some wallpapers to download but the rest is pretty weak. Grade C-
Recap:
Ok so it is a decent RB clone that excels in taste mostly. If you’re an ultra-Orthodox Jew though this is probably your best bet. The founder Mr Cohen hopes to plug into a market that celebrates 6,000 weddings and 36,000 circumcisions a year. I mean really the lopping off of a baby’s foreskin is not the place to be chugging a Monster or Red Bull. Mr. Cohen also says “There are three things going on here. They make a lot of babies, they study the Torah and they dance. They need a lot of energy, and something to strengthen them.” I think the guy really put some thought into this drink. I just wish he had put more caffeine in it. So I can easily recommend this drink as the only drink you should consume at a circumcision. Now that my friends in a real niche market there!
