The Diamond of the Guru has pierced the diamond of my mind
GURU Juicy Tangerine
Guru has really moved to the forefront with an expansive variety of organic energy drinks. While some companies might offer 2 or 3 organic drinks Guru offers 6 different energy drinks. I will be reviewing them all but thought I would start out with Juicy Tangerine.
Packaging: GURU Tangerine comes in a nice orange and yellow orange 12 oz can. It’s a slim type can. There is a dotted fade pattern in the background. The orange fades from the top down to the bottom going from orange to sliver. There is an orange/yellow ring around the top with Tangerine written in it. Below the ring is the work “Juicy” in the orange/yellow font. Vertical up the front is the name “GURU” and the GURU graphic logo in a nice with font. The name is pretty large and stands out well. Below the name vertical it also reads “100% Natural-Organic” and “Energy Drink” in a smaller white font. On the back you have supplement facts as well as an organic stamp. Overall a pretty nice can. For an organic drink this one really stands out better than most. It looks modern and not boring like a lot of organic products do. It’s got some pizzazz. Why is it so many Organic/natural products have lame packaging anyway? GURU breaks this mold and gets a grade of B for packaging.
Slogan: Not much on the can but I found this on the website “100% no Crap”. Man that is in your face bold and pretty hip. I gotta give them a grade of A for that slogan. To me it says this is not your hippie aunt and uncles organic natural drink. This is for the new generation of people who want healthy natural products. The kind of people drinking this won’t be wearing no Birkenstock sandals with flowers in their hair. Grade A for slogan
Taste: On so I open the can and I get a nice orange citrus scent. Pouring some in a glass it comes out a dark cloudy orange color. It looks very natural. It is non carbonated. I take a sip and it taste like Tangerines and orange with some lemon at the finish. It goes down very smooth and is just mildly sweet with a hint of organic taste. I really enjoyed it since it was not too acidic or overly sweet. It had the perfect amount of tartness. You could really tell it was sweetened with cane juice concentrate. There is no bitterness at all either. I will give them a solid B for taste.
Kick/Ingredients: So as a healthy type of drink I don’t always expect a lot of kick. I was curious to see how GURU worked in this department. I drank in early in the morning as a OJ/coffee substitute. In 15 minutes I was feeling pretty boosted and had a good level of energy. There were no jitters and the energy was above average for sure. I really had a great deal of energy that powered me through the morning well and I did not slow down until I had a late lunch. I’d say 4 hours of solid energy with no real crash to speak of. So what powers this drink? There is no Taurine since it seems GURU is against using Taurine. There is 140mg of caffeine along with Guarana, Echinacea, Ginseng, Gingko biloba, and 20% organic juice(Lemon/orange). You get 195 calories and 48 grams of sugars/carbs. This is a strong healthy mix that is 100% natural and certified organic. Grade B for kick/ingredients. Stronger than average and healthier as well.
Web Presence: With GURU energy’s hip modern attitude you know they pulled out all the stops with their web presence. At guruenergy.com you start off with a bunch of flash video clips they call screen test. These clip are really fun to watch and include a very diverse group of hip young people talking about GURU drinks. Some of the talk is a little saucy but then that fits well with the image of the drink I think. There is also a ton of information about GURU drinks and the company as well as a store, a store locator, a blog, and just a whole lot to explore. Really it is well designed and fun. I give them a grade of A for web presence.
Recap:
I will have to say that GURU is really establishing itself as the top shelf healthy energy company. I can’t wait to try all the other flavors. They are healthy, organic, hip and get you going good. Grab one if you see it for sure. Like their slogan says. 100% no crap! They just have a great tasting drink with a really good kick.
